Shoval, founded B.station in early 2020. His visionary leadership led to securing early pilots with major brands such as Coca-Cola, establishing him as a domain expert. Shoval holds a degree in business administration, which has equipped him with the skills to drive B.station's growth and success.

Assaf, B.station's lead technologist, joined Shoval at the company's inception. With a bachelor's degree in electrical and computer engineering and a master's degree in data science, he has over 20 years of experience developing end-to-end systems for the Ministry of Defense.

Yariv, B.station's first investor, is a seasoned professional with a background in industrial and management engineering, along with an MBA. He has a strong track record in establishing and managing companies, previously serving as CEO and Chairman of Mi-Eden Group.

Avishai, a computer and control systems engineer, joined B.station at the start, leading the design and construction of its first prototypes. With a strong background in establishing and developing startups.